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     Psycho-Biological Basis for Image Leverage and 
	the Case of Israel 
  By Denis G. 
	Rancourt 
       
      Al-Jazeerah: CCUN, June 14, 2010 Psycho-biological basis for image 
	leverage – General model
  
	
	Family and friends keep the First World financial-corporate elite bosses 
	from murdering brown people in the developing world. Not directly of course 
	but via a psycho-biological survival reflex: We don’t feel secure living 
	with overt psychopaths.
  In other words, for the elite bosses to 
	continue practicing genocidal predation for power and profit it is necessary 
	that the predation be cast in a false cover of humanitarian aid, democratic 
	development, solidarity, progress, and the like, and that the most overtly 
	murderous practices be cast as necessary in a fight against evil.
  If 
	sufficient care is not taken to secure this cover of mental imagery, then 
	the bosses’ actions will appear more to be what they are, murderous and 
	psychopathic, and the bosses’ children may not feel comfortable sitting on 
	the bosses’ laps and the bosses’ partners may not feel comfortable sleeping 
	in the same bed…
  Actually, this problem is solved within the elite 
	nuclear family with a strong family culture of elitism and racism. And it is 
	solved in the bosses’ communities of friends with a strong community culture 
	of classism, elitism, and racism.
  But these gated communities are not 
	hermetic. The elite classes have contacts and interactions with the more 
	vibrant broader society. That’s where things get tricky. If the broader 
	society sees the bosses as being psychopathic then by reflection the gated 
	community will see itself as defective and this will represent a serious 
	challenge to its self-image and to its sense of security.
  One 
	reaction is for the gated community to further isolate itself, to deepen its 
	elitism, classism, and racism and to build higher walls around its community 
	but this strategy is not sustainable [1]. Often, just the potential for the 
	broader community to develop a negative impression of the elite bosses is 
	enough to somewhat keep the elite psychopaths in check.
  A main 
	battlefield therefore is the mental environment in the broader society. The 
	elite bosses own the media and control the schools and the institutions. 
	They work hard and continuously at branding themselves and their 
	finance-corporate projects in a positive light. Energy extraction giants are 
	“green”, in fact greener than ever. Finance giants bring development to the 
	world – one wonders why we need NGOs. NGOs alleviate any guilt or second 
	thoughts from the rampages of exploitation and wholesale destruction. An 
	elaborate mesh of lies is constantly constructed and maintained in order to 
	keep the bosses hidden and their dirty work clean.
  The mental 
	environment therefore is a place where elite forces cross swords in winning 
	over hearts and minds (read impulses and impressions) and where activists 
	can have a counter influence. People talk. Errors get through. 
	Interpretations go wrong. New communication platforms suffer temporary 
	democracy.
  An important tool in the activist’s arsenal is to go for 
	the jugular. Call murder murder and genocide genocide. Call it displacement, 
	extermination, and a war crime when that is what it is and name the 
	exploiters and murderers. Find them and name them. Expose it in the broad 
	society and flyer it in the gated community if you can.
  Once the 
	blood on their hands starts to show they will want to escape the mess that 
	they have created. They will be more constrained than before. Having to 
	create appearances always caries a real price – a new standard to which the 
	mental environment must conform... Expose expose expose and they will need 
	to spend more resources than ever defending their image. And the more they 
	spin the more obvious it becomes that they are spinning.
  So our job 
	is to keep them honest by bold, creative, radical and repeated affirmations 
	about their crimes, in the hope that their partners and children will leave 
	them until they come to their senses and discover inter-class and inter-race 
	civility, in the hope that their desires to be accepted in the broader 
	society will reign them in.
  This model of leverage on the powerful 
	via public image is applicable at every level of a given control hierarchy 
	and in relationships between individuals, institutions, corporations, and 
	sovereign nations…
  Individual Example – Terrorist vs. Freedom Fighter 
	 
	
	The military understands this. An essential step in creating a killing 
	machine that follows orders is to separate him/her from his/her nuclear 
	family and community and to displace all self-worth evaluation in the 
	individual to the sole standard of following orders, to replace community 
	with an isolated squadron of death legitimized by orders and to demonize the 
	enemy.
  Following this, the more community-tied and morally 
	constrained individuals, if they don’t escape or rebel, suffer “post 
	traumatic stress disorder” (PTSD), no wonder. The more the war is questioned 
	by the broader society and the aggressor home community, the greater the 
	need for soldier and military-community isolation and the greater the 
	incidence of PTSD. “Support our troops” becomes a military exigency.
  
	Soldiers following orders in geopolitical wars of aggression – even if 
	masked in aggressor-nation “self-defence,” like elite finance-corporate boss 
	predators and “facilitators,” are terrorists.
  Similarly, an essential 
	step in making a suicide bomber is to kill his/her family, to separate 
	him/her from his/her original community, to isolate him/her both physically 
	and ideologically, and to replace all self-worth evaluation with liberation 
	through martyrdom. The difference is that the suicide bomber is fighting the 
	perceived killer of his/her actually-murdered family and actually-destroyed 
	community in a desperate act of guaranteed death, not playing a video game 
	from the relative safety of a helicopter gunship.
  The freedom fighter 
	on the other hand is a self-defence fighter on home territory [2], 
	relatively integrated with the home community during the fighting. The 
	freedom fighter is motivated by his/her ties with community, rather than 
	artificially isolated from it. As a result, freedom fighters do not suffer 
	PTSD but instead are strengthened by the solidarity of a community struggle 
	for survival. This is why the
	Viet Cong and Northern 
	People’s Army of Vietnam were unbeatable without massive all-out nation-wide 
	aerial and economic destruction.
  This is why US-trained and supported 
	“contra” forces kill community. This is why they are trained to root out and 
	murder all community organizers and visible leaders of civil society, to 
	remove the community from the freedom fighters, to destroy the motivation to 
	resist.
  Contrary to Empire soldiers and trained killers, freedom 
	fighters readily move from battle to civil society and from defence to 
	community, without suffering overly debilitating adjustments. I have met 
	former civil war freedom fighters with battle scars (including a bullet hole 
	in the head) that were among the most adjusted, rational and authentic 
	community builders I have ever known, including a village mayor, an 
	independent war museum guide, and a community historian. Where are the 
	former Empire soldiers in these positions? – Few and far between. 
	 Nation State Example – 
	The case of Israel
  
	
	Take the case of Israel [3][4]. It is the local super power in the 
	Middle East and the uncontested military occupier of Gaza and Palestine. 
	From the evidence available, the only thing keeping it from all out genocide 
	of the Palestinians and nuclear extermination of Muslims in the region is 
	public opinion in combination with Israel’s desire to be accepted as part of 
	the broader community of nations.
  This is why Israel considers its 
	branding in the world a military priority, because its image limits its 
	military options. This is why the recent flotilla fiasco [1] was a national 
	emergency, because world opinion can tie Israel’s hands and cause the 
	blockade on Gaza to be lifted. This is why jam and crackers are now allowed 
	into Gaza, in order to alleviate public opinion leverage as the 
	international community demands an impartial inquiry.
  This is why 
	Israel wants its ballet dancers to tour the world and its scientists to 
	exchange with international laboratories and its perfumes to sell in 
	supermarkets around the world, because positive image is a prerequisite for 
	colonial occupation and indigenous genocide. Ask Canada. Ask the US. Ask 
	Australia. Ask any First World nation that uses immigration labour and 
	practices finance-corporate colonialism.
  This is why
	Boycott-Divestments-and-Sanctions (BDS) 
	for Palestine is such a big deal. BDS alone cannot hurt Israel’s 
	economy. It hurts its image. This in turn produces real leverage regarding 
	Israel’s treatment of Palestinians because it can affect Israel’s 
	relationships even to its closest allies, thereby significantly putting its 
	military economy at risk.
  Israel’s image is so low that it is 
	bringing down the credibility of its allies, the US and Canada. How far can 
	this go before the allies want to distance themselves? This is why the 
	Israel Lobby in the US and Canada is part of the real battle [5]. It must 
	constantly fabricate domestic US and Canadian support for Israel and 
	constantly battle infiltration of negative image and opinion from the rest 
	of the world.
  Damn it’s hard to practice a proper colonial genocide 
	these days when the indigenous population does not collaborate and has 
	friends in the broader world! It’s tough being Israel.
  Our job is to 
	make certain that all colonial exploiters and elite bosses get the image 
	that they deserve. In the case of Israel the violations are flagrant and the 
	leverage is real (thank God).
  Notes
  [1]
	"Israelis Celebrate IDF 
	Flotilla Attack" - youTube. [2] "Freedom is what you do with what's 
	been done to you." Jean-Paul Sartre. [3]
	"Rabbi Weiss Criticizes 
	Zionist Occupation of Palestine" - youTube. [4]
	
	Norman Finkelstein on the Israel-Palestine conflict - website. [5]
	"The Israel Lobby (Marije 
	Meerman, VPRO Backlight 2007)" - youTube.
  * * *
  
	Denis G. Rancourt 
	was a tenured and full professor of physics at the University of Ottawa in 
	Canada. He practiced several areas of science which were funded by a 
	national agency and ran an internationally recognized laboratory. He 
	published over 100 articles in leading scientific journals. He developed 
	popular activism courses and was an outspoken critic of the university 
	administration and a defender of student and Palestinian rights. He was 
	fired for his dissidence in 2009 by a president who is a staunch supporter 
	of Israeli policy. [See 
	www.academicfreedom.ca]
 
  
       
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