Al-Jazeerah: Cross-Cultural Understanding
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       Opinion Editorials, February 2010  | 
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       Archives Mission & Name Conflict Terminology Editorials Gaza Holocaust Gulf War Isdood Islam News News Photos Opinion Editorials US Foreign Policy (Dr. El-Najjar's Articles) www.aljazeerah.info 
 
 
 
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    The United States Expects the World to Support its Lifestyle and WarsBy Christopher King
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| 2006 | 2007 | 2008 (last full year) | |
| Sales 2006-08 (billion USD) going up: | 33 | 36 | 42 | 
| Profits from sales going down: | 2.9 | 2.4 | 1.8 | 
 This doesn’t look good so they sold off part of the business to boost 
	2008 net profits by 1.1 billion dollars to make the 2008 profits 2.9 billion 
	dollars and gave shareholders a bigger dividend. In fairness, they sell off 
	something every year – probably OK – but the 2008 selloff was much bigger 
	than usual. The business isn’t doing well.
How sound is the business? 
	That is, what is its capital position and net worth? The balance sheet, 
	slightly reorganized, shows that for 2008 ( 2009 is much the same) it has:
| Total assets – cash, property etc | 63,079 million USD | 
| Total liabilites – debts etc | 40,878 | 
| Net assets | 22,201 | 
| Balanced by shareholder funds | 22,201 | 
Excellent, you say, but wait! There’s an item under assets called 
	“goodwill” (in 2009
	
	here called “cost in excess”) valued at 27.5 billion dollars. What is 
	this? Well, it’s a hole. It’s not cash or anything that you can sell. It’s 
	simply the figure that Kraft put in to make the figures look alright. If you 
	deduct it from the shareholders’ funds, they don’t have any. The net worth 
	of Kraft as a tangible business, cash, bricks and mortar etc is MINUS 5.3 
	billion dollars. Kraft has spent all shareholders’ money and owes 5.3 
	billion (yes, that’s billion) dollars in addition, to shareholders. 
	Actually, any company that sets out its balance sheet like Kraft is trying 
	to baffle you with big numbers and has something to hide. Has anyone not on 
	a bonus noticed that Kraft has pension and post-retirement health care 
	obligations to its current staff of five billion dollars that don’t exist?
	
Technically, the goodwill figure is what Kraft hope that they can earn 
	in the future, that is, the value of its brands based on customers’ future 
	willingness to buy its products, in this case valued at 15 years net 
	earnings from operations. That’s high for a company operating on loans and 
	with no capital whatsoever of its own. What does it do for capital? It 
	borrows it. It’s operating entirely on borrowed money.
So where did 
	Kraft get the money to buy Cadbury? The same place. It borrowed it. Kraft 
	borrowed part of its purchase funds from the Royal Bank of Scotland that is 
	almost completely owned by British taxpayers. Probably a great deal of the 
	rest came from the US taxpayer funds propping up US banks. It’s on these 
	foundations that the US economy is built and this is the way that the US is 
	exporting its instability to the UK among other countries, just as it 
	exported its toxic derivatives. Cadbury’s jobs now depend on whichever banks 
	are propping up Kraft and the dubious management of capital-less Kraft 
	itself. Worse, I suspect that the US banks won’t lend Kraft any more money 
	with its declining profits. It needs Cadbury to stay afloat.
Irene 
	Rosenfeld, Chief Executive of Kraft,
	
	said: "We acquired Cadbury because we believe it is a fabulous business 
	and it is our intention to protect those assets." Of course they do. “We 
	intend to invest in the business.” She said. With what? American taxpayer 
	money?
Kraft therefore is unlikely to bring the virtues of good 
	management to Cadbury. The reverse is true. It needs Cadbury as a crutch to 
	help its falling profits and doubtless executive compensation. Rosenfeld’s 
	package was worth 17 million dollars in 2008. Although Kraft has no net 
	assets at all and exists on borrowed money, nevertheless from the viewpoint 
	of the US economy, this is a good deal. US banks are evidently using their 
	bailout funds which are just notional, printed money anyway, to acquire 
	income from other countries when they can’t earn it in their own country. 
	It’s not even economic imperialism. It’s economic fraud. The US government 
	probably encourages this.
So why have the Cadbury directors and 
	shareholders approved it? Well, they’ve been bribed with taxpayer cash. It’s 
	the American way. You can see why Royal Bank of Scotland and the American 
	banks aren’t lending to small domestic businesses that need the money. It’s 
	a tremendous hassle to manage a lot of accounts, profits are tied to the 
	general economy and bonuses are small and slow in coming. These big deals 
	are fun to negotiate, easy to manage when set up and bonuses are large and 
	fast.
Because our politicians are completely innocent of business and economics 
	knowledge and the interaction between these, they believe that it is a 
	matter of indifference if a company like Kraft purchases one of our largest 
	companies. That was the case with Ferrovial, the company that bought the 
	British Airports Authority from the government, completely on borrowed cash. 
	When I looked last at its balance sheet the company was worth exactly zero 
	after removing “goodwill”. This precision is because “goodwill” can be any 
	figure you like. It’s in trouble at the moment with the Competition 
	Commission. So when we hear expressions like “end of the recession” we 
	should recall that the gross domestic product figure is underpinned by 
	companies like these and huge taxpayer funding on both sides of the 
	Atlantic.
This is the reason why Alistair Darling should take the 
	Royal Bank of Scotland into public ownership and use it as well as other 
	banks that the public have bought into to get money into UK businesses that 
	actually create wealth. Although I doubt that he can read a balance sheet it 
	would not matter if he were to consult accountants and economists rather 
	than bankers who have no interest in the economy outside the City of London 
	and Wall Street.
Darling’s next trick will be to sell the Royal Bank 
	of Scotland that taxpayers already own back to the taxpayers. If not bought 
	by UK taxpayers direct they will be bought by pension and investment funds 
	using taxpayer deposits. It’s a swindle piled on swindles. Here’s the 
	present position. The government:
The Americans must think that it’s taking candy from a baby dealing with 
	Brown and Darling. No wonder Hank Paulson thought that Alistair Darling 
	should apologise for not letting Barclays take the problem of Lehman 
	Brothers off his hands. 
Our once-independent country that invented 
	the agrarian and industrial revolutions is being managed by fools, thieves 
	and war criminals pandering to America, a bankrupt country operating on 
	borrowed money while executing economic and strategic wars of aggression. 
	Can no-one in government read a balance sheet? Have our chiefs of defence 
	staff no conception of what a war crime is? Anthony Blair set the standard 
	for subservience and subsequent payoff. It’s now the British way. The 
	prospects for economic recovery and state security are remote.
I’m 
	wondering whether to join the Communist Party or to emigrate.
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