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| Cornell
University Study on American Muslims
- Survey
design and analysis by Cornell University
- Mailing
list by ISNA and CAIR
- Research
sponsored by Bridges TV
- Survey
sent to 5,000 random recipients
- Industry
average: 3% to 5% response rate
- Cornell
University study: 15% response rate
- Is
high response rate proxy for high demand for TV
- The
study has heavier Immigrant Muslim bias.
- Survey
conducted in April 2002
|
8
Million Muslims in North America
Four
Even Quadrants
|
National
Average1
|
|
African
American
|
24%
|
|
Arab
Americans
|
26%
|
|
South
Asian
|
26%
|
|
All
Other
|
25%
|
|
Total
|
100%
|
|
- 7
million in the U.S.; 1 million in Canada.
- Larger
than Norway, Finland, Denmark, Switzerland &
Sweden.
- Annual
growth rate of 6% versus 0.9% for total U.S.2
- Interaction
between Indigenous and Immigrant Muslims is
limited.
- Same
size community as Hispanics 25 years ago.
1Zogby
International, August
2000
2 U.S. Census Data 2000
American
Muslims are Younger
- 67%
of adult American Muslims are under 40 years
old
- 67%
of the adult American population is over 40
years old3
- American
Muslims are younger and future of America:
Adult
Age
|
American
Muslim1
|
American
Muslims2
|
Total
Americans3
|
|
18-29
|
39.8%
|
26.1%
|
14.1%
|
|
30-49
|
49.5%
|
52.4%
|
31.1%
|
|
50-64
|
6.4%
|
16.7%
|
27.7%
|
|
65+
|
1.0%
|
4.8%
|
27.2%
|
|
|
1Cornell
University 2Zogby
International, August
2000
3 U.S. Census Data 2000
American
Muslims are Well-Educated
- 67%
of American Muslims have a Bachelor’s
degree or higher
- 44%
of Americans have a Bachelor’s degree or
higher3
- The
Variance for Advanced Degrees is even
greater.
- One
in ten American Muslim HH has a physician /
medical doctor
Maximum
Education
|
American
Muslims1
|
American
Muslims2
|
Total
Americans3
|
|
Advanced
Degree
|
42.7%
|
32.1%
|
8.6%
|
|
Bachelor’s
|
35.2%
|
30.0%
|
35.1%
|
|
Some
College
|
9.5%
|
19.4%
|
32.3%
|
|
High
School
|
10.1%
|
14.1%
|
18.9%
|
|
No
HS Diploma
|
2.4%
|
4.7%
|
4.7%
|
|
1Cornell
University 2Zogby
International, August
2001 3 Statistical
Abstract of the U.S. 2001
American
Muslims are Affluent
- U.S.
Average income is $42,158
per year (U.S. Census 2000)
- 66%
of American Muslim HH’s
earn over $50,000 / year
- 26%
of American Muslim HH’s
earn over $100,000 / year
- Annual
Household Income range for
American Muslims:
|
Annual
Income
|
%
of HH
|
Cumm
|
|
Under
$25,000
|
13%
|
100%
|
|
$25K-$50K
|
21%
|
87%
|
|
$50K-75K
|
22%
|
66%
|
|
$75K-100K
|
18%
|
44%
|
|
$100K-$150K
|
14%
|
26%
|
|
$150K-250K
|
7%
|
12%
|
|
Over
$250K
|
5%
|
5%
|
|
Source:
Cornell University April 2002 |
Top
10 Occupations of American Muslims
Rank
|
Occupation
|
Percent
|
|
1
|
Student
|
20.2%
|
|
2
|
Engineer
|
12.4%
|
|
3
|
Physician/Dentist
|
10.8%
|
|
4
|
Homemaker
|
10.0%
|
|
5
|
Programmer
|
7.0%
|
|
6
|
Corporate
Manager
|
6.4%
|
|
7
|
Teacher
|
6.4%
|
|
8
|
Small
Business Owner
|
4.4%
|
|
9
|
Researcher
|
4.1%
|
|
10
|
Admin.
Assistant
|
2.8%
|
|
|
Total
|
84.5%
|
Source:
Cornell University April 2002
Under-Represented
Occupation
s
for Muslims
Occupation
|
Percent
|
|
Journalist/Editor
|
1.1%
|
|
Attorney/Lawyer
|
0.8%
|
|
Director/Producer/Actor
|
0.6%
|
- American
Muslims are under-represented in
occupations that make public
policy and influence public
opinion
- Few
American Muslims pursue
Print/TV/Film media
- American
Muslims are unlikely to be in state
legislatures and courts where laws
are made and practiced.
Source:
Cornell University April 2002 |
Market
Analysis of American Muslims
- A
sizable market with 8 million people
- 2.3
million households in North America
- Growing
at 6% annual growth rate.
- Will
double to 16 million by 2014.
- Bigger
than Norway, Finland, Denmark or Sweden.
- Growth
Factors: birth rates, conversions &
immigration.
- A
younger, well-educated and affluent target
market.
- 25%
larger family size than U.S. average.
Source:
Cornell University April 2002.
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