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Opinion Editorials, May 2004, To see today's opinion articles, click here: ww.aljazeerah.info |
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The mass media are now soldiers in a wider war Rami G. Khouri Jordan Times, Wednesday, March 5, 2004 In the current war in Iraq, and Washington's wider confrontation with the Arab world, the American and Arab mass media have become instruments and weapons of war, and also targets of war. In the heat of battle, both sides' mass media reflect the fear and anger that define their societies. Operating according to commercial dictates, they both seek to expand audience share and advertising income. They do this by pandering to, and reflecting, their public opinions. They wave the flag. They touch the heartstrings. The result is that Osama Ben Laden uses Al Jazeera and Al Arabiya satellite channels to disseminate his views, and the US creates new Arabic-language media channels to send its views to Arab audiences. The Pentagon uses embedded American journalists to reflect its perspectives, and Arab television reporters go to Fallujah and Gaza to show the full consequences of American and Israeli military actions on the ground, going beyond the sanitised versions in the US and Israeli media. Arab and American reporters have been killed in the process, and Arab media offices in Iraq have been hit by American air strikes deliberately in Arab eyes, accidentally in the Pentagon's view. This transformation of the press from detached chroniclers of events to active combatants on the information frontline reflects a profound change that is only now becoming evident: the mass media are the only sector where the Arab world can engage the United States on equal ground. In all other important arenas diplomacy, the military, economy, technology the US is vastly more powerful than the Arab world, and dictates policy to largely pliant client regimes. But in the mass media's basic reporting and analysis work, the half-dozen established pan-Arab satellite channels have countered the US mainstream media and fought them to a draw. Typically, the Pentagon says that its attacks in Fallujah carefully target militants, and Al Jazeera's reporter on the ground shows film of dead civilians and bombed mosques. Other than resistance fighters in Palestine, Iraq and south Lebanon, Arab satellite channels may be the only credible popular symbols of Arab self-assertion and success in a landscape otherwise defined by Arab weakness, docility, servility and humiliation. No wonder 35 million viewers watch Al Jazeera every day. In the past two years, the United States has mobilised and deployed in the Arab world two offensive forces the battalions of troops that overthrew the former Baathist regime in Iraq and now occupy and administer the country, and battalions of Arabic-speaking journalists who man three new American-launched mass media operations designed to change Arab perceptions of the US and its aims in the Middle East (Al Hurra television, Radio Sawa and Hi magazine). In both cases, Washington's military and media battalions are enjoying mixed success. The Washington ruling establishment seems totally befuddled on how to respond to the rise of Arab satellite television. Its initial response has been embarrassingly naOve and ineffective to whine and complain, and then to attempt to provide new sources of information from, and for, the Middle East. Senior American politicians such as Colin Powell, Paul Wolfowitz and Donald Rumsfeld routinely criticise pan-Arab television, especially Al Jazeera and Al Arabiya, for inaccurate reporting and inciting Arabs to kill Americans in Iraq. Just last week, Powell raised this issue in public when he met the Qatari foreign minister in Washington (the state of Qatar launched and largely finances Al Jazeera, which is autonomously managed). The Arab-owned stations reply that they are doing their best to report facts on the ground, including the fact of rising anti-American sentiments. Arabs are angry when they see dead Iraqi infants with half their skulls blown away due to American missile strikes. The Arab satellite channels convey this reality, they don't manufacture it. If Arabs are increasingly angry at the US which they certainly are this is almost totally due to the consequences of American military and political policies in the Middle East, not to the reporting of these policies by Arab television. This is not rocket science: most of the world disagrees with US policies in Iraq and Palestine. The Arab media reflect this fact. Shooting the messenger won't change the message. The American focus on the Arab mass media as bad guys is a classic example of desperate and irresponsible scapegoating that will only aggravate the underlying problem. Mainstream American politicians and public opinion at large seem desperate to find any plausible reason to explain away the rising tide of anti-American sentiments in the Arab and Islamic world and most of Europe, other than the actual reason which is negative public reactions abroad to the impact of violent and biased American foreign policies. The Arab media also are a particularly inappropriate candidate for Washington's misdirected ire, because the American mass media behave almost identically to the Arab media. In this time of war, both the American and Arab media mirror and pander to their public opinions, reflect and promote a rising tide of patriotic sentiment, stereotype and sometimes demonise the other, and resolutely and irresponsibly refuse to probe deep into the underlying reasons for the mass sentiments of the other side. The Arab media have done a poor job of explaining why Americans have supported their government's foreign policy, and American media by and large have failed to explore the full causes of why the US has been targeted by terrorists. The mass sentiments in the US and the Arab world are very troubling, for they comprise a volatile combination of anger, fear, ignorance and an almost Pavlovian need for revenge and retribution. George W. Bush drives the common media message in the US that Islamist militants want to destroy American civilisation, and Ben Laden drives the common corresponding message in the Arab world that the US and Israel are engaged in a campaign to recolonise the Arab-Islamic world and transform its values and identity. Both these perceptions are grievously flawed and exaggerated. Yet, they tend to drive public sentiments in both regions and define much of the tone of media coverage, which has become a proxy target in this widening war of our times. Wednesday, May 5, 2004
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Opinions expressed in various sections are the sole responsibility of their authors and they may not represent Al-Jazeerah's. editor@aljazeerah.info |